{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While many deluxe brand names drive direct exposure via social networks marketing, celeb partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't changed much in decades; it does not have TikTok, and doesn't give stars complimentary purse